Creativity Shines in Simplicity

Nike is one of the most famous brands in the world, with a distinctive logo that stands out for its simplicity and uniqueness. The Nike logo consists of simple lines resembling a wing, representing movement, speed, and victory. But what is the story behind this logo?

In 1971, Nike asked college student designer Carolyn Davidson to create a logo for the fledgling company and offered her just $35 for the design.

Davidson drew inspiration for the logo from the Greek god Nike, who was the goddess of victory and sports triumphs. She chose the wing shape because it represents freedom and movement, which is important for a company that makes sports a central part of its business.

When Davidson presented the logo to Nike, the company initially objected to its simplicity and lack of uniqueness. However, after a short period of time, Nike adopted the logo as part of its brand.

Over time, the Nike logo became a famous symbol worldwide, representing sports, freedom, and triumph.